Tag - social media

Instagram Stories Are The New Twitter
What Is A Ghost Writer?
Let’s Partner
Friends In All The Right Places

Instagram Stories Are The New Twitter

I miss Twitter. Ya, it still exists, and there’s fun to be had, but it’s not quite the same. Twitter used to be the go-to SM hook-up for a quick dose of social interaction. You’d post a rando thought like, “I adore guacamole!” and within seconds you’d be chatting with ten people, trading guac recipes and marvelling at how crazy it is that avocados go from ripe to rank in a blink of an eye. I miss that kind of serious engagement.  Now I’ll post a funny quip  or question and nuthin’. It’s like outer space—silent vapid nothingness.  Twitter has become “The Upside Down” ala Stranger Things, but dotted with political rants and branded ads.  I miss my community!!! Where are you guys??!! I also miss the instant feedback and real time interaction once found on The Twitter.  You can still rustle up some interaction on Facebook, but it’s hit or miss. And progressively pay to play.  As for blog comments? You’re more likely to get hit by an asteroid than hit with an actual blog comment from a living breathing non-bot human.  So where does an attention seeking social person find the love on social these days? Instagram! But[…]

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What Is A Ghost Writer?

When people ask what I do for a living I usually just stare back at them, blinking stupidly before I answer. Then I explain awkwardly that I used to be a teacher. Though I haven’t taught in years, for some reason I often still lead with that. Maybe I want people to know that I went to school and learned how to BE something legit—as though being a “Content Creator” is a made up career. I can assure you that working from home as a Content Creator/Influencer is a real gig involving skills I never anticipated would fall within my scope of expertise. In fact, a few areas within my job description didn’t even exist ten years ago. I started my first blog in 2006 shortly after our second child was born and it became apparent she was going to have some medical and developmental challenges. I left my career as an elementary school teacher to stay home to care for her. While she napped, I wrote about our life. Forever in Mom Genes was a place for me to dump my thoughts—worries, bliss, fears, triumphs, stories about our family, the challenges of parenting a child with disabilities, and anything[…]

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Let’s Partner


As well as managing a popular blog of my own, I create unique and colourful content for numerous websites and social media channels. My creative style lends itself well to a social climate where readers are drawn to humour, integrity and transparency. 

I enjoy witty social banter and I’m well versed in the complexities of the social media landscape. I understand how to effectively share your brand’s message in this dynamic digital space. 

Areas of expertise…

  • Articles for online and print media.
  • Content created specifically for your website or program.
  • Ghost writing (It’s not as scary as it sounds).
  • Product/service reviews published on my blog or your website.
  • Sponsored social posts for Twitter, Instagram, Facebook.
  • Relatable voice and attention to detail.
  • Sometimes I’m funny. FYI—I swear a lot while I’m working, but curse words only make it into my writing when it’s a  f*cking integral part of the story. 

Sometimes I partner with a brand to tell a story, but it’s the story I’m selling, not the product. Here are a few branded articles I’ve written that remain true to my voice and experience.


  • Brand Ambassador, Orangetheory Fitness (current)
  • Product Video, Viva Towels (over 80k views)
  • Fisher-Price Canada Brand Ambassador
  • Product Spokesperson: Lysol Power & Free (over 100k views)  



Let’s connect! 

Email: lisa@foreverinmomgenes.com

Fax: Just kidding. It’s not 1991.

Bus running late? Here’s an article I wrote about what ghost writers actually do. 

Friends In All The Right Places

Many of my friends don’t “do Facebook” or god forbid…Twitter.  So how do they stay connected? Do they pop out for a quick coffee or grab lunch with a pal? Pick up the phone to check in? Send a quick email?  If they do these things on a consistent basis, they’re doing a lot to nurture important relationships. If they’re NOT doing things things on the regular, then…(quick, somebody pass me a soapbox) they risk missing out. Some may argue social media is a “time sucker.”  Sure, it can be.  Updating photos to my Facebook page takes a few minutes, responding to emails takes a few more and tweeting, well that can take a few minutes to a few hours. Is digital networking addictive? Yup. It takes time and it’s addictive? But, is it worth it?  Absolutely. Here’s why: Facebook – I have family and friends who live FAR away.  Having the chance to look at their photos and share my own, keeps us connected.  Do I update my status every minute to share every detail of my life in real-time?  Hells no.  If I have something important to share. I share. If not, I read what OTHER people have[…]

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