Tag - writer

What Is A Ghost Writer?
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What Is A Ghost Writer?

When people ask what I do for a living I usually just stare back at them, blinking stupidly before I answer. Then I explain awkwardly that I used to be a teacher. Though I haven’t taught in years, for some reason I often still lead with that. Maybe I want people to know that I went to school and learned how to BE something legit—as though being a “Content Creator” is a made up career. I can assure you that working from home as a Content Creator/Influencer is a real gig involving skills I never anticipated would fall within my scope of expertise. In fact, a few areas within my job description didn’t even exist ten years ago. I started my first blog in 2006 shortly after our second child was born and it became apparent she was going to have some medical and developmental challenges. I left my career as an elementary school teacher to stay home to care for her. While she napped, I wrote about our life. Forever in Mom Genes was a place for me to dump my thoughts—worries, bliss, fears, triumphs, stories about our family, the challenges of parenting a child with disabilities, and anything[…]

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As well as managing a popular blog of my own, I create unique and colourful content for numerous websites and social media channels. My creative style lends itself well to a social climate where readers are drawn to humour, integrity and transparency. 

I enjoy witty social banter and I’m well versed in the complexities of the social media landscape. I understand how to effectively share your brand’s message in this dynamic digital space. 

Areas of expertise…

  • Articles for online and print media.
  • Content created specifically for your website or program.
  • Ghost writing (It’s not as scary as it sounds).
  • Product/service reviews published on my blog or your website.
  • Sponsored social posts for Twitter, Instagram, Facebook.
  • Relatable voice and attention to detail.
  • Sometimes I’m funny. FYI—I swear a lot while I’m working, but curse words only make it into my writing when it’s a  f*cking integral part of the story. 

Sometimes I partner with a brand to tell a story, but it’s the story I’m selling, not the product. Here are a few branded articles I’ve written that remain true to my voice and experience.


  • Brand Ambassador, Orangetheory Fitness (current)
  • Product Video, Viva Towels (over 80k views)
  • Fisher-Price Canada Brand Ambassador
  • Product Spokesperson: Lysol Power & Free (over 100k views)  



Let’s connect! 

Email: lisa@foreverinmomgenes.com

Fax: Just kidding. It’s not 1991.

Bus running late? Here’s an article I wrote about what ghost writers actually do. 

All images and text are copyright © 2020 Forever In Mom Genes