Tag - fundraising

The Simple Plan That Helps Me Deal With Donation Requests

The Simple Plan That Helps Me Deal With Donation Requests

Do you donate? If not, why not? This was a recent topic of conversation on CBC radio’s Ontario Today. Nobody wants to admit that they aren’t givers. However, research shows that charities are relying on a shrinking pool of donators. Seventy-five per cent of donations come from people 50 years+.  Younger generations aren’t as likely as their predecessors to part with their charitable cash. Radio host Rita Celli posed the question, “Why are younger generations less likely to donate than older generations?” If you don’t sit around sipping tea, listening to talk radio like I do all day, here’s the gist: We’ve been duped and scammed and lied to by so many deceitful charlatans that we don’t know who to trust anymore. We’re jaded. So when asked to part with our hard-earned dollars to support whatever fundraising campaign, most of us respond with a suspicious, “not this time.”  Most of the callers who weighed-in on the topic said they don’t feel comfortable not knowing for certain where their money is going.  I totally get that. I participated in a charity walk a few years ago and raised thousands of dollars. We later found out that only a small percentage of the money[…]

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